Nami Media has developed an innovative suite of new technologies that allow marketers to automatically convert more of their traditional and interactive media buys into successful customer actions. The Sales Conversion Engine TM "SCE" platform works by identifying sets of variables such as Geography by analyzing the public IP address of consumers who click any online advertising link. The company has developed proprietary software applications, profiling databases and optimization algorithms that categorize and sort users by key variables such as Geography, income levels, ethnicity and other relevant consumer data that impact conversion rates.
Our "Universal Re-Direct " (UR) can be embedded into any existing media buy or tracking program (e.g. DoubleClick DART, Mediaplex or Atlas DMT) to rapidly analyze and act on new variables of data associated with each individual IP address. Then, the Nami Media system then re-directs the enhanced user in real-time to targeted or dynamic landing pages that are optimized by the marketer or the Nami Media algorithm and which convert better than do generic landing pages.
The Sales Conversion Engine also has the following features that centralize key marketing functions into a single user interface:
Geography based traffic re-direct Demographic based traffic re-direct Psychographic- based re-direct Ad serving- Link to current ad serving page Keyword management and re-directing Click fraud detection and management- link to click fraud page 3rd party traffic authentication - link to click fraud page Click dispute resolution - link to click fraud page Click refund management - link to Click Fraud Page Affiliate tracking Online media tracking and reporting - Link to Nami Track page Offline to online media tracking - Cross media Page Keyword tacking
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Geography based traffic re-direct