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The dynamic redirect generator allows you to create an
unlimited number of tracking URLs for a unlimited number
of clients using your own naming methods. Track each unique
link for Keywords, E-mails, Banners, Text Ads and/or anywhere
a customer can click. DigiTrac consolidates all activity
in one centralized system.
DigiTrac enjoys an unprecedented accuracy. With our dispute
resolution solutions, clients have reconciled invoices
saving thousands of dollars using DigiTrac. The development
of the system has been client driven, all features have
been from client request.
DigiTrac features:
 Centralize
all marketing and advertising into one easy to use system.
Track
Clicks, Impressions, Sales, Registrations and downloads
Conversion
ratios of all activity
Track
sales, conversion with one single client post action tag
for all campaigns
Free
up IT department resources.
Create
unlimited unique URLs for tracking with the Dynamic Redirect
Generator.
Employ
an accurate third party authentication and dispute resolution.
The
system is transparent to your clients, private labeled
to your look and feel.
Fully
manage the system, input, track, analyze and measure in
real-time.
Create
thousands of auto generated redirect links in seconds.
Create
unique log-ins at every level (Agency – Client –
Division – URL)
Define
all site visitors by geography down to the local city
worldwide (US:DMA) using only the IP address.
Filter
duplicate IP clicks within seconds to get accurate report
of click activity.
Mine
historical data for predictive planning and customer profiling
with demographic targeting.
View
and analyze multiple campaign results in a single report
with no client side hardware/management required.
All
reports available in table and graph charts, data can
be output to Excel or other formats, charts are JPEG format
can be copied to use elsewhere.
Being that this system was developed in-house from the
ground up, the various existing functions can be customized
for unique reporting applications.
Streaming content:
The report can track unique streaming objects and sort
IP address to geography.
Example:
MTVi is interested in tracking the listener of each unique
song streamed over the Internet by local geography for
royalty payment purposes. In the future there may be issues
of inter-state commerce, or other concerns.
This type of tracking will be more and more important
as the convergence of content delivery systems progresses.
Other custom reports/functions can be developed for, WAP
applications, Content Delivery systems, Traffic Filtering
and of course advertising applications.
Finally, all the aforementioned applications can be accessed
through one central login.
Agencies / Clients / Various Divisions can track various
campaigns in a single report.
On-line 2 On-line, Off-Line 2 On-line, streaming content,
custom applications, all available in a single reporting
gateway.
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