Track success of offline ads (TV, Radio and Print & Regional PR) to online results
   Track multiple online ads/promotions with sales conversion ratios
   Define all site activity by geography down to the local city worldwide (US/DMA) using only surfer IP address
   Mine historical data for predictive planning and customer profiling with demographic targeting
   View and analyze multiple campaign results in a single report, in real-time, with no client based hardware/management required
   All reports available in table and graph charts, data can be output to Excel or other formats, charts are JPEG format can be copied to use elsewhere
   Reports can be set to client desired time zone worldwide


These reports are a correlation of information never available before.
In today’s environment of marketing and advertising all media must be utilized.

  Off-line 2 On-line correlations
  On-line 2 On-line correlations
  Sales, Registration or Download conversions by local city worldwide

The client with easy to use web based functions does all administration. Tags and Redirect URL’s are automatically generated in seconds.

Agencies/Corporations can manage multiple clients/divisions each with multiple URL’s each with multiple campaigns. Each client/division has unique login to review his or her reports. Login access can be controlled for active/non-active access, admin/non-admin functions.

On-line tracking accuracy has been tested and proven to be better than a 5% average variance. As per “Double Click” industry standard is 15% variance.

The Nami Media tracking and reporting platform is a robust powerful tool that brings all marketing and advertising into one simple system, that is easy to use and free of IT management issues.


Nami Media Correlation

The mysteries to Media Mix and Cross Media campaigns are the results.

Did that campaign drive traffic to the site for more information, registration or sale?

The Nami system will track this and other questions in real-time.

How does it work?

The system tracks all web site activity by IP address to local geography. The Nami system will sort Television stations by geography or DMA (Designated Marketing Area). These variables are
cross-referenced; station location, date and time and geography of Internet responses. This system provides a complete at a glance report of the activity broken out by each station region and airing schedule.

Media Input

The client can manually load in the media schedule or load in can be automated.

Viewing Results

Reports are in Table Charts or JPEG Graphs.

In the case of a national cable channel media buy or nationally syndicated TV or Radio spots the graph charts are used to decipher geographic trending results of sites activity.

An ad can be run on a national cable channel i.e. CNN. In the ad is a special offering http://www.computer.com/coupon. The results of this unique ad will provide information based on the geography of visitors to the site. We can mine the results with demographic analysis and produce a target customer with modeling and profiling. A real world focus group.

A cross media campaign can now be a Pre-Launch research tool providing a cost effective and quick solution to customer target by profile and geography.

Conversion Ratio’s

All of the above can incorporate conversion ratios by geography.